The Neon Day brand was a created to service a consumer void in the marketplace. I developed and built the brand, ethos, assortment, market plan and full story so there is a lot of my personality within the aesthetic that peeks through.

This project was one of my favorites as it allowed me to explore new and innovative sustainability solutions in the apparel and textile world. While not all were implemented, it was eye opening at how creative we all need to be to going forward in order to reduce our footprint for a better future.